PROJECT OVERVIEW:
Soulshine Chiropractic is located in Brooklyn, NY and specializes in providing chiropractic services to children and pregnant women. Healing is the business’s main concentration, and its atmosphere is calm, peaceful, and soothing.
We began our rebranding efforts with a logo design that reflected the owner’s holistic approach to healing her patients. A woman’s figure, accented with bright colors and a lighthearted font, set the tone for the rest of the project.
This project was followed by a website redesign, the existing site was created using a pre-made template that was difficult to use and didn’t resonate with potential customers.
We decided to use relaxing colors like yellow and blue and then integrate images that included the sky, lush green grass, and pictures of happy, relaxed women and children. The overall goal was to make visitors feel relaxed and open to the message of healing.
After establishing these design elements, the existing content was rewritten in a manner that was inviting and open — while maintaining the owner’s dedication to the practice of providing relaxing chiropractic care.
Once the website was approved, we created a complimentary Facebook page that allowed Soulshine Chiropractic to connect with patients on a more personal level. This page incorporated elements of the website and the logo.
CLIENT FEEDBACK:
“When I opened my chiropractic office I needed a logo that would fit the family-oriented wellness practice I envisioned. I called Epstein Creative and I found their approach insightful and creative. Alizah worked with me and created a better logo than I ever could have imagined. When it was time to have my website designed, Epstein Creative was the natural choice. The only thing I love more than my website are the compliments I get from my patients.”
Lara Kossover
Soulshine Chiropractic Studio