PROJECT OVERVIEW:
Fab Fan Shop sells jewelry that features college logos. Their audience is women who want to show their dedication to their favorite team while looking fashionable and fabulous. We started with our logo questionnaire and then designed a mark that was clean and strong. The logo blends a traditional college look with a distinct feminine flavor and worked with the company’s tagline, “Love Sports. Look Fabulous.”
The Epstein Creative Group also developed the tagline as we worked with the client to uncover the brand’s identity and position in the market.
The branding we established dictated all subsequent marketing materials, from the color palette to the fonts used on their website, and marketing materials.
CLIENT FEEDBACK:
“The Epstein Creative Group is a pleasure to work with! Their consultative approach helped them understand our brand and our marketing needs. They created a logo that reflects our brand – and the process was seamless! Owner Alizah Epstein and her team were easy to work with, professional, and timely.”
-Dana Lande
CEO, Fab Fan Shop