Hearts & Homes for Youth (HHY) is a nonprofit organization that helps emotionally troubled, abused, neglected, homeless, and runaway youth through various residential and supportive programs.

SERVICES:

• Ad Campaign Development
• Infographic Design
• Rebranding
• Website Design and Development
• Content Development
• Copywriting
• Art Direction/Graphic Design

PROJECT OVERVIEW:

“Become a Foster Parent, Be the Change” 

We believe in the valuable work HHY is doing for the youth in our community. As an organization that has been around for many years, HHY realized it was time to rebrand since their “look” no longer represented who they had become. Through our EC Approach, we worked with HHY to identify their audience and update their messaging, logo, and website to align with who they are now and how they want to be perceived. We paid particular attention to addressing negative stereotypes and focused more on the positivity and hopefulness of their programs by brightening up the colors and imagery. We also maintained but updated some elements of the old logo, such as the door and heart, to stay connected to the brand equity they had already built.