Prince George’s County Youth Demonstration Homelessness Program (YHDP) Prince George’s County will launch an online resource called youthCAREnetwork.org that caters to at-risk youth under 25 looking for help. The website will be a one-stop shop where young adults can access resources for securing housing, mental health support, education, employment, and even a meal.

SERVICES PROVIDED

• Pubic Outreach and Awareness Campaign
• Marketing and Communications Strategy
• Logo Development and Branding
• Marketing Collateral
• Motion Graphics
• Digital Media Marketing
• Branded Swag to Handout to Youth

ABOUT THE PROJECT

The success of the Prince George’s County YHDP hinges on effectively reaching out to youth and young adults ages 16-25 facing or at risk of homelessness throughout the County, encouraging them to access the available supportive services and resources. Epstein Creative Group was entrusted with developing and implementing a comprehensive marketing and communications strategy, working closely with the County’s Youth Action Board (YAB) and youth resource providers to design outreach communications, promotional materials, and a logo for the YHDP. The primary objective of the outreach and marketing efforts was to increase the number of youth accessing vital services and obtaining the support they urgently needed. Throughout the project, ECG ensured that all materials were designed through an equity and access lens, emphasizing inclusivity and equal opportunity for all individuals within the target audience.

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