Chesapeake Framing Company(CFC) is a B2B and B2C framing and installation boutique serving individuals, senior living facilities, government offices, and other commercial spaces in the metro DC area. For 40 years, Chesapeake Framing Company’s talented artisans have designed and built frames with the highest quality materials and their in-house production studio. Alongside their custom framing, they also provide expert installation, and artwork from visiting artists at The Gallery at Chesapeake Framing Company. Visit CFC’s website to learn more about their services.

SERVICES:

• Communications Audit
• Marketing Plan
• Social Media (Facebook/Instagram) Advertising
• WordPress Website Updates
• Email Marketing

PROJECT OVERVIEW:

We started our journey with CFC with a comprehensive discovery phase to further understand the current situation and gain insights into what marketing and communications strategies will work best to achieve CFC’s sales goals. Our objective was to uncover motivations, characteristics, messaging, and tactics that will help reach new audiences and drive them to purchase additional framing and installation services. During this discovery phase, we identified an opportunity for expansion and created two audience profiles and journey maps – one for existing clients, and one for a prospective client audience. Using these journey maps, we created a marketing plan with defined benchmarks, measurements, and timelines for the overall project, broken into three-, six-, and nine-month segments. The marketing plan leveraged the new visual identity and core messaging through paid social media ads (through Facebook and Instagram), email marketing, and the website.

RESULTS:

Our team showed results across email marketing and digital ads:

• Since implementing the marketing plan, CFC saw a 29-34% revenue growth year over year for four years. Throughout the project, we have maintained a 50% email open rate.
• The digital ads achieved a 1.02% click-through rate and converted 0.41% of clicks into leads at just $61.44 per lead on average, outperforming typical $100 cost-per-lead benchmarks.