Build an Unshakable Brand Foundation for Sustained Growth
Brand Strategy, Identity & Launch
A Complete Brand Revitalization Solution
A powerful brand foundation is essential for ambitious B2B firms ready to elevate their market position and accelerate growth trajectories. You need a clear, unified vision backed by a distinctive brand identity and roll-out plan to separate your firm from commoditized competitors.
At Epstein Creative Group, our comprehensive Brand Foundation offering aligns every aspect of your brand’s core strategy and creative expression.
- We facilitate collaborative workshops to codify your firm’s mission, vision, values, positioning, personality, and key messaging hierarchies. This explicit brand narrative blueprint informs all subsequent identity and activation efforts.
- With your brand DNA mapped, our team conceptualizes a truly iconic logo and comprehensive visual identity system, including color palettes, typography, iconography, and more. Brand guidelines are developed to maintain consistency.
- To bring your refreshed brand to market, we’ll design and develop an engaging, fully responsive website as your digital brand hub.
- Then, we’ll roll out internal/external brand launch campaigns supported by social media, sales enablement tools, and more.
Increase Your Market Share
Own an Idea in Your Customer's Mind
At Epstein Creative Group, we understand the power of owning an idea in your customer’s mind. In the competitive B2B landscape, establishing a strong and memorable brand position is crucial for increasing market share. By strategically crafting and consistently communicating a unique and compelling idea that resonates with your target audience, you can differentiate your business from competitors, foster customer loyalty, and drive long-term growth. Our team of experienced marketing professionals will work closely with you to identify and develop the core idea that sets your brand apart, and then integrate it seamlessly across all your marketing channels, from your website and content marketing to your sales collateral and trade show presence.
Business Foundation Includes:
- Communications assessment of your marketing materials, website, logo, and social media
- Competitor review and opportunities to capitalize on your market share
- Internal Interviews or Focus Groups to gather your team’s perspective on your business brand, competitors, and opportunities for reaching more of your target market
- External interviews or Market Research to close the gap between where your team believes you are and what your clients (current or potential) want you to be
- Interactive Branding Workshop to get your leadership and/or sales team on the same page about the value of your service or product
What Your Company Will Receive:
- Cohesive team understanding of your business’ brand positioning
- A brand positioning guide with key messages for each target audience
- Unique logo or logo refresh to speak to your audience
- A redesigned website that maintains your new brand and drives your target audience to a clear call-to-action
- A marketing plan to reach your target audience
By investing in our complete Brand Foundation solution, you’re establishing an unwavering brand anchored in differentiation. One that attracts quality prospects and top talent and propels your revenue engine for years to come.
Our Brand Discovery Call is the first step to building an iconic, growth-driving brand. Book your free consultation to learn more.