The Kirlin Group provided a full spectrum of construction services. These included mechanical services, design/build, construction management, and fire protection services, both inside and outside the United States, in addition to its core specialties. With principal offices in the Mid-Atlantic, the Carolinas, and Florida, Kirlin Group became one of the largest and longest-standing privately held construction companies in the US. Kirlin wanted to be known as the largest and longest-standing construction company, providing exceptional reliability, quality, and safety. However, they had many different business units that did not have a cohesive umbrella brand identity. Epstein Creative Group (ECG) was asked to create a “One Kirlin” brand that projected unity and strength. ECG created a family of logos, websites, and collateral materials that brought all divisions under the “One Kirlin” brand.

SERVICES:

• WordPress Website
• Marketing Collateral
• Sales Tools
• Social Media Marketing
• Graphic Design
• Editorial Calendar

PROJECT OVERVIEW:

One particular division, Kirlin Mechanical Services, was looking to develop a social media strategy that would align their messaging with the “One Kirlin” brand and create a foundation for the internal team to build and maintain its social media presence on Facebook, Twitter, and Linkedin. ECG designed their website, sales tools (such as the line card, pocket folder, and factsheets), and social media plan, which ensured a continuous brand identity from Kirlin Group to Kirlin Mechanical Services. It kept their brand top of mind for current and prospective customers.