Washington Internship Institute

Branding / Logos / Mission-driven

Washington Internship Institute provides experiential learning opportunities that combine internships with academic coursework grounded liberal education and are designed to promote students’ professional and personal development. www.wiidc.org

SERVICES:

  • Rebranding
  • Logo / Tagline
  • Art Direction
  • Content Development
  • Event Signage

PROJECT OVERVIEW:

WII came to ECG as an organization that had outgrown their brand, seeking an updated look to better represent WII and its offerings while accurately reflecting their identity and position.

ECG focused on creating an effective logo that would be unique, timeless, appropriate, simple, and memorable, one that is legible at any size and effective in black and white or in color. It needed to work well online and on paper. Our goal was to create a logo that was fresh and contemporary and highlighted the experience of living in Washington, DC.

ECG also designed a pop-up banner stand for tradeshows, a brochure to be distributed to prospective students, business cards, and stationary.