PROJECT OVERVIEW:

WII came to us as an organization that had outgrown its brand, seeking an updated look to represent WII and its offerings better while accurately reflecting its identity and position. We focused on creating an effective logo that would be unique, timeless, appropriate, simple, and memorable, one that is legible at any size and effective in black and white or in color. It needed to work well online and on paper. Our goal was to create a fresh and contemporary logo that highlighted the experience of living in Washington, DC. ECG also designed a pop-up banner stand for tradeshows, a brochure to be distributed to prospective students, business cards, and stationery.