Elevate Your Talent Acquisition Strategy

in B2B / Branding

How to Improve Your Hiring and Land Top Performers

An Optimized Employer Brand is the Key to Attracting A-Players

Top-tier talent can have a make-or-break impact on your team’s performance and revenue growth. Top-tier talent drives exponentially better results than their average counterparts. But in today’s competitive job market, truly elite candidates are becoming increasingly difficult to identify and recruit.

To attract top-tier talent, you need a hiring strategy centered around a compelling employer brand. An authentic, well-crafted employer brand that sells the value of working for your company is a magnet for A-player candidates. It shapes their perceptions from initial outreach through interviews and acceptance.

Key elements of an optimized employer brand and hiring process include:

Careers Website – A window into your culture, values, and employee experience with engaging content that activates interest.
Recruitment Marketing – Social media campaigns, programmatic advertising, videos, etc. that amplify your employer brand messaging.
Enhanced Job Descriptions – Externally-focused with value propositions that align with candidate motivators beyond just responsibilities.
Streamlined Application Process – Simple, mobile-friendly processes that reduce friction and provide engaging experiences.
Interview & Evaluation Process – A consistent, branded experience from job postings to assessments, presentations, interviews, etc.
Employee Testimonials & Advocacy- Real stories and voices from your top performers that convey an authentic employer brand.

When skillfully executed, your employer brand will help maximize applicant quality and quantity from the start. Interviews and assessments become easier as you’ve better pre-qualified and attracted candidates who are ideal mutual fits.

Is your current hiring process consistently attracting the caliber of top-tier talent you need to hit your aggressive growth goals? Or are you fighting an uphill battle against competitors with more powerful employer brands?

Epstein Creative Group can conduct a branding audit, develop brand positioning for top-tier talent, design a targeted recruitment marketing strategy, and optimize your hiring processes to elevate your ability to land top-tier revenue generators. The investment will quickly pay dividends through higher-performing hires and lower turnover.