If your nonprofit has yet to take full advantage of email marketing to spread the news about your organization’s accomplishments, mission, upcoming events, and more—you’re getting left behind the eight ball. Consider this. According to Radicati’s 2018 Email Statistics report, email will be used by over 3 billion people by 2022. That’s almost half of […]
An audience persona is a very critical marketing tool that can help you zero in on your target audience. If done well, it can help you’re nonprofit generate more significant interest in your cause, attract more supporters as well as donors and help you make decisions for your organization that extend well beyond marketing.
A marketing toolkit was an essential piece of the marketing and communications plan for the Youth Reach MD campaign to help homeless youth in MD. It provided turnkey messaging and graphics that turned volunteers into marketers. If you have an upcoming marketing campaign that would benefit from a marketing toolkit, contact us today.
Interview by Crackitt Tell us about yourself Hello. I am Alizah Epstein, Chief Creative Officer at the Epstein Creative Group. I started Epstein to help mission-driven organizations clearly communicate their messages, capabilities, and brands across every communication channel. Raised by a strong, single, working mother, I appreciate the challenges that women and children face—and am […]
Virtual reality (VR) technology has been around in the mainstream for about four years. Still, it has been within the past year that the use of the technology has multiplied exponentially. For those who may be unfamiliar with virtual reality, in basic terms, it is a computer-generated simulation of a 360-degree environment. A user can […]
Last week, I attended the annual Code(Her) Conference 2017 in Washington, DC. The event was coordinated by DC Web Women, a membership organization that works to promote women in technology. Code(Her) is a series of hands-on, development, and technology-focused workshops for digital professionals and technology enthusiasts. The event was well attended, and I was excited […]
For some nonprofits, utilizing mobile donations or text-to-give as a part of their overall marketing plan can be a little intimidating—and we totally understand. After all, there was a time when this method of donating was just not a viable solution for most small nonprofits. The Early Days The ability to make a mobile donation […]
It’s no secret that our society is filled with lots of non-profits dedicated to making the world we live in a better place. Unfortunately, not all of them are legit, forcing potential donors to really think twice before they donate. At the end of the day, it all comes down to trust. In this article, we explain how you can easily gain the trust of your donors with these eight simple tips.
Strategic branding isn’t just for for-profit businesses and companies these days. It’s high time that nonprofit organizations recognize the value that strong branding can provide. Successful branding can turn your audience into lifelong supporters, increase your social impact, and more.
Annual reports can no longer just be tedious text. People like pictures. Use infographics to engage, inform and inspire. ‘Show not tell’ your impact. Bring your data to life and revolutionize your reporting.
