While social media can be fun and addictive—it can also be stressful and overwhelming. This is especially true for small non-profits on a tight budget and limited time. But don’t fret! There are several things you can do to take your social media campaigns to the next level. Epstein Creative shows you how.
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Branding vs. Marketing are two terms that are often interchanged or misused, so first, let’s get branding and marketing straight. And yes, nonprofits should be doing both. In a nutshell, marketing unearths and activates your audience. Branding is designed to educate or create certain emotions. It attracts loyal supporters, donors, and advocates for your cause. […]
There was a time when marketers steered far, far away from advertising to older Americans online. Many simply believed seniors and baby boomers just weren’t interested in the Internet. However, the research indicates otherwise. With more than half of older Americans now online, marketing to them via the web has never been more important.
According to a recent study, 98 percent of non-profits are on Facebook. However, many fail to get the most out of the popular social media site. Instead, many use Facebook as an announcement board and miss huge opportunities for free advertising, advocacy, and to possibly reach the people they might be trying to help.
Build Trust and Attract Donors with this Marketing Trick that Works Like Magic
Want to attract attention to your mission, build your advocacy, and increase donors? Tell people a story! Stories establish your brand. They draw people in, lead them to trust, and move them to action. The benefits of a great brand can’t be oversold. Recruit advocates and donors to your mission by harnessing the power of a story well told. Click here for “Five Tips for Telling Great Stories” by Epstein Creative.
A long standing EC client, MyselfBelts, makes it to abc Shark Tank.
Maybe you’re hesitant to pick a specialty because you want to help everybody? The truth is, picking a niche doesn’t prevent you from doing other things. It just streamlines your marketing—and helps your message stick.
The best way to control how others see you is by giving your clients the same experience every time they interact with your organization, no matter how big or small that interaction might be.
The best way to control how others see you is by giving your clients the same experience every time they interact with your organization, no matter how big or small that interaction might be.
Industry: Nonprofit Organization Client: American Psychological Association (APA) About the Client: The American Psychological Association (APA) is the largest professional association of psychologists in the United States. Project: Design APA’s Effective Provider Logo and Training Manual Project Details: In early 2012, APA’s Violence Prevention Office launched an initiative to assist mental health providers with the […]
