A good logo should follow the five principles below to ensure that your design meets all of these criteria
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in Nonprofits
One thing stands between you and grant funding: the best grant application. In order to successfully beat the competition, you need to present the most compelling case. This isn’t easy; many individuals or organizations compete for a limited amount of funding. How will you stand out? How will you increase your odds? A solid grant […]
in Nonprofits
Change is inevitable when a founder steps aside, resigns, or passes away. The future of the organization now lies in the hands of its current members, and some pretty big decisions must be made. Do they continue on the same path as their former leader? Do they go in a completely different direction? No matter […]
If your nonprofit has yet to take full advantage of email marketing to spread the news about your organization’s accomplishments, mission, upcoming events, and more—you’re getting left behind the eight ball. Consider this. According to Radicati’s 2018 Email Statistics report, email will be used by over 3 billion people by 2022. That’s almost half of […]
An audience persona is a very critical marketing tool that can help you zero in on your target audience. If done well, it can help you’re nonprofit generate more significant interest in your cause, attract more supporters as well as donors and help you make decisions for your organization that extend well beyond marketing.
A marketing toolkit was an essential piece of the marketing and communications plan for the Youth Reach MD campaign to help homeless youth in MD. It provided turnkey messaging and graphics that turned volunteers into marketers. If you have an upcoming marketing campaign that would benefit from a marketing toolkit, contact us today.
in Volunteers
I hear you. I do. You are trying to save the world with not enough money, time, or help. You may have even had some doozy volunteers who didn’t show up when they said they would, made mistakes, slowed you down, or even created more work for you. Now, picture your dream volunteer: reliable, independent, […]
Smartphones are dramatically changing how we function as a society. From communicating with one another to paying bills to getting the latest news — the mobile web is dominating our lives like never before. For those working in the nonprofit sector, it’s almost impacting the very way people give, too. No longer is it enough […]
Interview by Crackitt Tell us about yourself Hello. I am Alizah Epstein, Chief Creative Officer at the Epstein Creative Group. I started Epstein to help mission-driven organizations clearly communicate their messages, capabilities, and brands across every communication channel. Raised by a strong, single, working mother, I appreciate the challenges that women and children face—and am […]
Virtual reality (VR) technology has been around in the mainstream for about four years. Still, it has been within the past year that the use of the technology has multiplied exponentially. For those who may be unfamiliar with virtual reality, in basic terms, it is a computer-generated simulation of a 360-degree environment. A user can […]