Brand Consistency: Why It Matters Across Every Touchpoint Maintaining Brand Cohesion Builds Recognition and Trust It’s critical for a B2B firm to present a unified and polished brand experience to prospects and clients. In today’s crowded marketplace, brand consistency across every customer touchpoint is key to driving differentiation, credibility, and ultimately, revenue. From your website […]
Is Your Brand’s Visual Identity Consistent Across Channels? Take This 2-Minute Audit to Find Out Does your B2B firm struggle with visual identity consistency across different marketing channels and customer touch points? Maintaining a cohesive visual identity is crucial for building brand recognition, credibility, and trust with potential clients. Use this quick audit to assess […]
A good logo should follow the five principles below to ensure that your design meets all of these criteria
Interview by Crackitt Tell us about yourself Hello. I am Alizah Epstein, Chief Creative Officer at the Epstein Creative Group. I started Epstein to help mission-driven organizations clearly communicate their messages, capabilities, and brands across every communication channel. Raised by a strong, single, working mother, I appreciate the challenges that women and children face—and am […]
Last week, I attended the annual Code(Her) Conference 2017 in Washington, DC. The event was coordinated by DC Web Women, a membership organization that works to promote women in technology. Code(Her) is a series of hands-on, development, and technology-focused workshops for digital professionals and technology enthusiasts. The event was well attended, and I was excited […]
After designing a new logo and package for MyselfBelts, we are proud to announce that the Epstein Creative Group is 1 of 350 winners of the American Package Design Awards (from more than 2,000 entries). Check us out — The link is now live online. We are so proud of our wonderful and talented team and the great job […]
It’s no secret that our society is filled with lots of non-profits dedicated to making the world we live in a better place. Unfortunately, not all of them are legit, forcing potential donors to really think twice before they donate. At the end of the day, it all comes down to trust. In this article, we explain how you can easily gain the trust of your donors with these eight simple tips.
Marketing is the backbone of every successful company. Without it, many organizations, companies, non-profits would not stay in business for very long. While many people understand the significance of marketing in the real world and how crucial it is to longevity, some struggle with creating campaigns that yield positive results.
Branding vs. Marketing are two terms that are often interchanged or misused, so first, let’s get branding and marketing straight. And yes, nonprofits should be doing both. In a nutshell, marketing unearths and activates your audience. Branding is designed to educate or create certain emotions. It attracts loyal supporters, donors, and advocates for your cause. […]
When it comes to successful marketing, many big companies often use brand ambassadors to serve as the voice and face for their products. Apple, Nike and Target–they all have them. While you may not have a large enough budget to hire a paid celebrity spokesperson like they do, non-profits can still take advantage of the same tactics that these big companies use to market their products. In this latest post, the Epstein Creative Group explains how you, too, can make brand ambassadors work for you. Best of all, it won’t cost you a single penny.
