Do You Own an Idea in Your Customer’s Mind? Staking a Claim as a Market Leader Through Branding As a B2B services firm, one of your biggest challenges is cutting through the noise to get noticed by prospects inundated with options. You can’t just promote generic capabilities — you must own a distinctive idea that […]
Calculating the Cost of Inaction: Should You Finally Tackle That Rebrand? This Self-Assessment Will Help You Decide An outdated or underwhelming brand can be a major obstacle for your B2B firm. But maybe you’ve been putting off a much-needed rebrand, citing budget constraints or skepticism about the ROI. While inaction may seem like the safer […]
Brand Consistency: Why It Matters Across Every Touchpoint Maintaining Brand Cohesion Builds Recognition and Trust It’s critical for a B2B firm to present a unified and polished brand experience to prospects and clients. In today’s crowded marketplace, brand consistency across every customer touchpoint is key to driving differentiation, credibility, and ultimately, revenue. From your website […]
Is Your Brand’s Visual Identity Consistent Across Channels? Take This 2-Minute Audit to Find Out Does your B2B firm struggle with visual identity consistency across different marketing channels and customer touch points? Maintaining a cohesive visual identity is crucial for building brand recognition, credibility, and trust with potential clients. Use this quick audit to assess […]
A good logo should follow the five principles below to ensure that your design meets all of these criteria
Interview by Crackitt Tell us about yourself Hello. I am Alizah Epstein, Chief Creative Officer at the Epstein Creative Group. I started Epstein to help mission-driven organizations clearly communicate their messages, capabilities, and brands across every communication channel. Raised by a strong, single, working mother, I appreciate the challenges that women and children face—and am […]
Last week, I attended the annual Code(Her) Conference 2017 in Washington, DC. The event was coordinated by DC Web Women, a membership organization that works to promote women in technology. Code(Her) is a series of hands-on, development, and technology-focused workshops for digital professionals and technology enthusiasts. The event was well attended, and I was excited […]
After designing a new logo and package for MyselfBelts, we are proud to announce that the Epstein Creative Group is 1 of 350 winners of the American Package Design Awards (from more than 2,000 entries). Check us out — The link is now live online. We are so proud of our wonderful and talented team and the great job […]
It’s no secret that our society is filled with lots of non-profits dedicated to making the world we live in a better place. Unfortunately, not all of them are legit, forcing potential donors to really think twice before they donate. At the end of the day, it all comes down to trust. In this article, we explain how you can easily gain the trust of your donors with these eight simple tips.
Marketing is the backbone of every successful company. Without it, many organizations, companies, non-profits would not stay in business for very long. While many people understand the significance of marketing in the real world and how crucial it is to longevity, some struggle with creating campaigns that yield positive results.
