Hearts & Homes for Youth (HHY) is a nonprofit organization dedicated to empowering youth who have experienced abuse, neglect, mental health issues, homelessness, and other trauma, to make positive life choices and build brighter futures.
www.heartsandhomes.org

SERVICES:

• Rebranding
• WordPress Website
• Infographics
• Ad Campaign
• Art Direction/Graphic Design
• Content Development

PROJECT OVERVIEW:

We believe in the valuable work that HHY is doing for the youth in our community. As an organization that has been around for many years, HHY realized it was time to rebrand since their “look” no longer represented who they have become. Through our EC Approach, we worked with HHY to identify their audience, update their messaging, logo, and website, to aline with who they are now and how they want to be perceived. We took particular attention to addressing negative stereotypes and focused more on the positive and hopefulness of their programs by brightening up the colors and imagery. We also maintained but updated some elements of the old logo, such as the door and heart, to stay connected to the brand equity they had already built.