JPG Services (JPG) is a full-service company proudly providing plumbing, HVAC, industrial VAC, and mechanical construction services to the most critical commercial, industrial, and institutional facilities throughout Maryland, Virginia, and Washington, DC. JPG reached a new height in revenue and wanted to re-align their brand and redesign their website to fully incorporate not just their establishing plumbing services and mechanical construction but also their HAVC and industrial vacuum services. Their goal was to cross-sell to existing customers and continue to increase the number of new customers in critical infrastructure sectors. Visit JPG’s website.

SERVICES:

• Rebranding
• Logo Redesign
• WordPress Website
• Collateral Materials
• Branded Templates
• Sales Tools
• Email Marketing
• Social Media Marketing

PROJECT OVERVIEW:

During our discovery meeting for a website redesign, it turned out that JPG had added two service lines and quadrupled their revenue since their last website design. Their name, logo, and collateral materials spoke to where they were a decade ago, and they had outgrown most of their branded materials. Through our discussion, we started with the foundation in mind, completing more than 20 internal and external interviews with current, past, and prospective clients. Using this information, we guided them through a name change, logo redesign, and full Branding Workshop. This workshop clarified their brand’s values, messaging, visual identity, and user personas to map the user experience for their customers. Using these fundamental elements, we created a targeted marketing strategy. We used these elements to drive an email marketing and social media campaign, redesigned collateral materials, and prepared sales tools (e.g., proposal templates and PowerPoint Presentations).

The result? JPG Services transformed its marketing materials and website to match its company vision and current position in the market. Our workshop pinpointed strategic branding opportunities that help them stand out from competitors resonate with their target audience on a deeper level, and ultimately drive increased brand recognition and loyalty.

RESULTS:

Within a few months, JPG was acquired by a holding company, Exigent, and continues to exceed revenue expectations.