Is Your Brand Visible and Differentiated?

Take This 10-Question Branding Self-Assessment to Find Out

As a B2B firm, you know how critical brand visibility and differentiation are for driving awareness, leads, and revenue growth. In today’s crowded marketplace, your brand needs to cut through the noise and communicate a distinct value that resonates with prospective clients.

But how well is your firm’s brand truly standing out? Is it visible across the right channels? Does it articulate a clear and ownable unique selling proposition? Use this short assessment to evaluate your brand’s visibility and the strength of its differentiation in the market.

Brand Visibility & Differentiation Assessment

1. Can you quickly and clearly explain what makes your firm’s services different from the competition? Yes / No
2. Do you have a documented brand positioning statement that defines your distinct value proposition?
   Yes / No
3. Do you actively leverage content marketing, social media, PR, etc., to increase your brand’s visibility? Yes / No
4. Does your website immediately make your brand’s key differentiators and advantages evident to visitors? Yes / No
5. Have you identified the distinct customer personas and sectors where your brand holds unique value? Yes / No
6. Is your brand consistently reinforcing the same compelling messages and value across channels? Yes / No
7. Do you have market data, stats, and proof points to substantiate your brand’s differentiation claims? Yes / No
8. Is your brand’s visual identity (logo, colors, etc.) attention-grabbing and memorable in your space? Yes / No
9. Do your internal culture, values, and expertise align with and bolster your external brand positioning? Yes / No
10. Does your firm have a plan to evolve and future-proof your brand differentiation over time? Yes / No

Score Your Results

• 8-10 Yes: Your brand is highly visible and differentiated. Keep amplifying.
• 5-7 Yes: You have a good start, but opportunities exist to improve visibility and positioning.
• 0-4 Yes: Your brand is likely getting lost in the shuffle. Prioritize differentiation ASAP.

If you scored low on this assessment, don’t panic – there’s still time to course correct. Building a visible and powerfully differentiated brand requires an investment of strategic focus. Define what makes you unique, align all messaging around it, and reinforce it consistently.

The most successful professional services firms are the ones that become emblematic of the distinct value they provide clients. By distinguishing your brand, you’ll drive more awareness, engagement, and qualified leads. Differentiate or get lost in the crowd — the choice is yours.