EASI is a mechanical service contracting and building automation company in the Eastern Shore region of Maryland. Their mission is to deliver the most technologically advanced and intuitive solutions that make the environments where they live, work, learn, and play, smarter, more secure, healthier, and more efficient. This commitment drives us to develop long-term quality relationships with our clients and employees.In July 2024, EASI joined Exigent, a dynamic group of companies focused on providing critical commercial mechanical services. This partnership allows EASI to better serve its customers with improved capabilities and resources. Exigent was looking to update EASI’s brand and cross-sell other Operating Companies’ services to EASI’s clients. Visit EASI’s website.

SERVICES:

• Templated WordPress Website
• Collateral Materials
• Branded Templates
• Social Media Marketing

PROJECT OVERVIEW:

Initially, Exigent engaged Epstein Creative to set up EASI’s LinkedIn organic campaign platform to launch social media marketing to existing followers and grow new followers. Their existing materials were limited to their website and factsheets that did not reflect their current positioning nor additional services they now offered, thanks to joining Exigent’s platform. Using Exigent’s brand positioning and customer personas, we completed a communications analysis and designed graphics, messaging, and templates for their social media and email marketing accounts. Next, we used a website we previously designed website for another operating company, JPG Services, to create a modular website template, which we used as a base to rewrite and build the EASI website. This ensured that the operating companies aligned under the Exigent umbrella.

To further support their growing services, we designed a factsheet to showcase their overall services and for Exigent Mission Critical services (for data centers). Over the course of the project, we continued to develop other branded collateral to ensure Smith-Boughan has consistently branded interactions with customers at every touchpoint, including their e-signatures, the posters in their office, and other marketing collateral.

RESULTS:

Our team showed results across social media marketing:

• Since EASI’s LinkedIn page began being actively managed, the average engagement rate is approximately 7.19%, which is over 3.5 times higher than LinkedIn’s average engagement rate of 2%. In just 9 months, total followers increased 5,850%.

Jarret Ryan

Chief Commercial Officer / Exigent

Epstein Creative Group took the time to truly understand the individual values, expertise and market positioning of each operating company. From there, they crafted an unified corporate brand that served as an umbrella under which each business could still maintain their core brand legacy. The new platform brand/website powerfully communicated our integrated, full-service mechanical offering in a way that resonates with our target clients.