Brand Consistency: Why It Matters Across Every Touchpoint Maintaining Brand Cohesion Builds Recognition and Trust It’s critical for a B2B firm to present a unified and polished brand experience to prospects and clients. In today’s crowded marketplace, brand consistency across every customer touchpoint is key to driving differentiation, credibility, and ultimately, revenue. From your website […]
Is Your Brand’s Visual Identity Consistent Across Channels? Take This 2-Minute Audit to Find Out Does your B2B firm struggle with visual identity consistency across different marketing channels and customer touch points? Maintaining a cohesive visual identity is crucial for building brand recognition, credibility, and trust with potential clients. Use this quick audit to assess […]
Is Your Brand Visible and Differentiated? Take This 10-Question Branding Self-Assessment to Find Out As a B2B firm, you know how critical brand visibility and differentiation are for driving awareness, leads, and revenue growth. In today’s crowded marketplace, your brand needs to cut through the noise and communicate a distinct value that resonates with prospective […]
A good logo should follow the five principles below to ensure that your design meets all of these criteria
One thing stands between you and grant funding: the best grant application. In order to successfully beat the competition, you need to present the most compelling case. This isn’t easy; many individuals or organizations compete for a limited amount of funding. How will you stand out? How will you increase your odds? A solid grant […]
Change is inevitable when a founder steps aside, resigns, or passes away. The future of the organization now lies in the hands of its current members, and some pretty big decisions must be made. Do they continue on the same path as their former leader? Do they go in a completely different direction? No matter […]
If your nonprofit has yet to take full advantage of email marketing to spread the news about your organization’s accomplishments, mission, upcoming events, and more—you’re getting left behind the eight ball. Consider this. According to Radicati’s 2018 Email Statistics report, email will be used by over 3 billion people by 2022. That’s almost half of […]
An audience persona is a very critical marketing tool that can help you zero in on your target audience. If done well, it can help you’re nonprofit generate more significant interest in your cause, attract more supporters as well as donors and help you make decisions for your organization that extend well beyond marketing.
A marketing toolkit was an essential piece of the marketing and communications plan for the Youth Reach MD campaign to help homeless youth in MD. It provided turnkey messaging and graphics that turned volunteers into marketers. If you have an upcoming marketing campaign that would benefit from a marketing toolkit, contact us today.
I hear you. I do. You are trying to save the world with not enough money, time, or help. You may have even had some doozy volunteers who didn’t show up when they said they would, made mistakes, slowed you down, or even created more work for you. Now, picture your dream volunteer: reliable, independent, […]
