A marketing toolkit was an essential piece of the marketing and communications plan for the Youth Reach MD campaign to help homeless youth in MD. It provided turnkey messaging and graphics that turned volunteers into marketers. If you have an upcoming marketing campaign that would benefit from a marketing toolkit, contact us today.
I hear you. I do. You are trying to save the world with not enough money, time, or help. You may have even had some doozy volunteers who didn’t show up when they said they would, made mistakes, slowed you down, or even created more work for you. Now, picture your dream volunteer: reliable, independent, […]
Smartphones are dramatically changing how we function as a society. From communicating with one another to paying bills to getting the latest news — the mobile web is dominating our lives like never before. For those working in the nonprofit sector, it’s almost impacting the very way people give, too. No longer is it enough […]
Interview by Crackitt Tell us about yourself Hello. I am Alizah Epstein, Chief Creative Officer at the Epstein Creative Group. I started Epstein to help mission-driven organizations clearly communicate their messages, capabilities, and brands across every communication channel. Raised by a strong, single, working mother, I appreciate the challenges that women and children face—and am […]
Virtual reality (VR) technology has been around in the mainstream for about four years. Still, it has been within the past year that the use of the technology has multiplied exponentially. For those who may be unfamiliar with virtual reality, in basic terms, it is a computer-generated simulation of a 360-degree environment. A user can […]
Saying “thank you” is more than just good manners. Showing your gratitude can open the door to more relationships and opportunities, according to a 2014 study published in Emotion. If you’re a nonprofit, you can never have enough of that! When expressing thanks is done right, recognition can even encourage future gifts and continued involvement, whether through […]
Guest Blogger: David Langiulli from Fundraising Leadership In his 2002 business classic, The Five Dysfunctions of a Team, Patrick Lencioni describes “Avoidance of Accountability” as one of the core behaviors that teams exhibit when they are dysfunctional. In Pat’s words: “In the context of teamwork…it refers specifically to the [un]willingness of team members to call their peers […]
Break the Gala Mold It’s the time of year when nonprofits get down to business with planning their upcoming fundraising galas and events. With it comes expectations of donning cocktail attire, sitting down to a plated three-course dinner, and listening to sponsor speeches that ask attendees to reach into their pockets to support a cause. […]
Your nonprofit’s website is one of your most powerful tools for spreading awareness of your mission. It can also be one of the main drivers for receiving donations and creating public engagement. The important thing to keep in mind when creating and maintaining your website is to answer two important questions: Why should people want […]
Last week, I attended the annual Code(Her) Conference 2017 in Washington, DC. The event was coordinated by DC Web Women, a membership organization that works to promote women in technology. Code(Her) is a series of hands-on, development, and technology-focused workshops for digital professionals and technology enthusiasts. The event was well attended, and I was excited […]
