Planning and Executing a Smooth Website Redesign Project with a Marketing Firm Ensure a successful website redesign by partnering with a marketing firm and following these essential steps. When embarking on a website redesign project, partnering with a reputable marketing firm can streamline the process and ensure a successful outcome. Here’s how to plan and […]
The Must-Have Elements of a High-Converting Homepage Discover the essential components that make your homepage a powerful conversion tool. A high-converting homepage is the foundation of a successful website. It’s the first impression visitors have of your brand, and it’s crucial to make it count. To create a homepage that converts, you need to include […]
The Role of Analytics in the Website Redesign Process Unveiling the power of data-driven decisions for a successful website redesign. Analytics plays a crucial role in the website redesign process, providing valuable insights into user behavior, content performance, and overall website effectiveness. By leveraging analytics, businesses can make data-driven decisions that optimize their website’s user […]
5 Ways to Use a Website Redesign to Build Trust for Your Company’s Brand Discover how a strategic website redesign can enhance your brand’s credibility and foster lasting customer relationships. In today’s competitive B2B landscape, building trust with your target audience is crucial for long-term success. A well-executed website redesign can be a powerful tool […]
How To Increase Engagement on Your Website Driving More Site Visits, Longer Sessions & Higher Conversion Rates You’ve invested heavily into driving traffic to your B2B website through SEO, paid media, and other marketing efforts. But is your site truly capitalizing on those hard-earned visits? Or are you plagued by low engagement metrics like […]
The Pivotal Role of Your Digital Storefront 7 Must-Have Elements for an Effective Lead & Revenue Generator In today’s digital age, your company’s website is the virtual storefront representing your B2B brand. It’s often the first interaction a potential buyer has with your firm. An outdated, clunky, or incomplete website translates to a poor user […]
Your nonprofit’s website is one of your most powerful tools for spreading awareness of your mission. It can also be one of the main drivers for receiving donations and creating public engagement. The important thing to keep in mind when creating and maintaining your website is to answer two important questions: Why should people want […]
Strategic branding isn’t just for for-profit businesses and companies these days. It’s high time that nonprofit organizations recognize the value that strong branding can provide. Successful branding can turn your audience into lifelong supporters, increase your social impact, and more.
Building a website is a great way to bring exposure to your nonprofit’s cause. However, where do you start? Today, there are dozens of companies that boast easy ‘build-it-yourself’ sites. But are they really? The Epstein Creative Group explores the reality of website building and why sometimes it may be better to hire a professional.
Build Trust and Attract Donors with this Marketing Trick that Works Like Magic
Want to attract attention to your mission, build your advocacy, and increase donors? Tell people a story! Stories establish your brand. They draw people in, lead them to trust, and move them to action. The benefits of a great brand can’t be oversold. Recruit advocates and donors to your mission by harnessing the power of a story well told. Click here for “Five Tips for Telling Great Stories” by Epstein Creative.
