American Combustion Industries (ACI) provides a total set of solutions and services for industrial, commercial, and institutional customers in Maryland, Washington DC, Virginia, and the Mid-Atlantic region. Experts in their field, American Combustion Industries brings a deep understanding of combustion science and technology to exceed our clients’ expectations and build long-term relationships based on trust and collaboration. Their reputation for reliable customer service, quality service, and installation is reflected in our long track record of providing high-quality products and services and our willingness to go the extra mile for our customers. In 2023, they were acquired by Exigent, who was looking to update the ACI’s brand, and cross-sell other Operating Companies’ services to ACI’s clients. Visit ACI’s website.

SERVICES:

• Templated WordPress Website
• Collateral Materials
• Branded Templates
• Sales Tools
• Email Marketing
• Social Media Marketing

PROJECT OVERVIEW:

Initially, Exigent engaged Epstein Creative to set up ACI’s LinkedIn and email campaign platform to launch email and social media marketing to existing clients. Their existing materials were limited to their website and factsheets that did not reflect their current positioning nor additional services they now offered, thanks to joining Exigent’s platform. Using Exigent’s brand positioning and customer personas, we completed a communications analysis and designed graphics, messaging, and templates for their social media and email marketing accounts. Next, we used a website we previously designed website for another operating company, JPG Services, to create a modular website template, which we used as a base to rewrite and build the ACI website. This ensured that the operating companies aligned under the Exigent umbrella.

To further support their growing services, we designed a factsheet to showcase their new energy & sustainability services. Over the course of the project, we continued to develop other branded collateral to ensure ACI has consistently branded interactions with customers at every touchpoint, to include their e-signatures, the posters in their office, and other marketing collateral.

RESULTS:

Our team showed results across email marketing and social media marketing:

• The email campaigns consistently saw open rates above 43%, higher than the industry average of 28.95% over an 8-month period.
• The LinkedIn follower count jumped 27% in 3 months. Over 6 months, followers increased by 47%. LinkedIn page views were up 18% in 3 months and increased by 57% in 6 months.
• The average visitor time spent on the website increased by 54% in just 2 months after the launch of the new site.

Jarret Ryan

Chief Commercial Officer / Exigent

Epstein Creative Group took the time to truly understand the individual values, expertise and market positioning of each operating company. From there, they crafted an unified corporate brand that served as an umbrella under which each business could still maintain their core brand legacy. The new platform brand/website powerfully communicated our integrated, full-service mechanical offering in a way that resonates with our target clients.