Branding vs. Marketing are two terms that are often interchanged or misused, so first, let’s get branding and marketing straight. And yes, nonprofits should be doing both. In a nutshell, marketing unearths and activates your audience. Branding is designed to educate or create certain emotions. It attracts loyal supporters, donors, and advocates for your cause. […]
There was a time when marketers steered far, far away from advertising to older Americans online. Many simply believed seniors and baby boomers just weren’t interested in the Internet. However, the research indicates otherwise. With more than half of older Americans now online, marketing to them via the web has never been more important.
According to a recent study, 98 percent of non-profits are on Facebook. However, many fail to get the most out of the popular social media site. Instead, many use Facebook as an announcement board and miss huge opportunities for free advertising, advocacy, and to possibly reach the people they might be trying to help.
We are honored and excited about being invited to present the Power of Branding workshop at Empowered Women International. A wonderful organization that empowers women to succeed in building their own businesses. During this hands-on workshop, we will be covering the building blocks for creating a solid and memorable brand. Participants will walk away with […]
