Strategic branding isn’t just for for-profit businesses and companies these days. It’s high time that nonprofit organizations recognize the value that strong branding can provide. Successful branding can turn your audience into lifelong supporters, increase your social impact, and more.
Building a website is a great way to bring exposure to your nonprofit’s cause. However, where do you start? Today, there are dozens of companies that boast easy ‘build-it-yourself’ sites. But are they really? The Epstein Creative Group explores the reality of website building and why sometimes it may be better to hire a professional.
While social media can be fun and addictive—it can also be stressful and overwhelming. This is especially true for small non-profits on a tight budget and limited time. But don’t fret! There are several things you can do to take your social media campaigns to the next level. Epstein Creative shows you how.
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Marketing is the backbone of every successful company. Without it, many organizations, companies, non-profits would not stay in business for very long. While many people understand the significance of marketing in the real world and how crucial it is to longevity, some struggle with creating campaigns that yield positive results.
You know you need volunteers for your nonprofit organization. You know the quality of your volunteers makes a difference. You want enthusiastic, reliable volunteers to make it possible for your organization to succeed in its mission. But how do you find and keep them? With persistence and creativity.
Dedicated volunteers make it possible for non-profits to achieve their missions. Strong branding and solid marketing strategy will help you attract, recruit, and retain those quality volunteers. Want to learn more?
According to a recent study, 98 percent of non-profits are on Facebook. However, many fail to get the most out of the popular social media site. Instead, many use Facebook as an announcement board and miss huge opportunities for free advertising, advocacy, and to possibly reach the people they might be trying to help.
Build Trust and Attract Donors with this Marketing Trick that Works Like Magic
Want to attract attention to your mission, build your advocacy, and increase donors? Tell people a story! Stories establish your brand. They draw people in, lead them to trust, and move them to action. The benefits of a great brand can’t be oversold. Recruit advocates and donors to your mission by harnessing the power of a story well told. Click here for “Five Tips for Telling Great Stories” by Epstein Creative.
In our era of multiple devices, incorporating RESPONSIVE DESIGN is an important aspect of your overall website design to ensure the best visibility regardless of what device your audience views.
We’ve addressed several important design concepts in the series. Now, let’s evaluate website content.
Principle #6 – Ensure Website Links Work A broken or inactive website link is similar to a typographical error. It’s a mistake. One that may cost you a customer. ENSURING WEBSITE LINKS ARE ACTIVE not only saves time and frustration for your user but it also demonstrates that you are a professional who pays attention […]
