There was a time when marketers steered far, far away from advertising to older Americans online. Many simply believed seniors and baby boomers just weren’t interested in the Internet. However, the research indicates otherwise. With more than half of older Americans now online, marketing to them via the web has never been more important.
According to a recent study, 98 percent of non-profits are on Facebook. However, many fail to get the most out of the popular social media site. Instead, many use Facebook as an announcement board and miss huge opportunities for free advertising, advocacy, and to possibly reach the people they might be trying to help.
Build Trust and Attract Donors with this Marketing Trick that Works Like Magic
Want to attract attention to your mission, build your advocacy, and increase donors? Tell people a story! Stories establish your brand. They draw people in, lead them to trust, and move them to action. The benefits of a great brand can’t be oversold. Recruit advocates and donors to your mission by harnessing the power of a story well told. Click here for “Five Tips for Telling Great Stories” by Epstein Creative.
In our era of multiple devices, incorporating RESPONSIVE DESIGN is an important aspect of your overall website design to ensure the best visibility regardless of what device your audience views.
We’ve addressed several important design concepts in the series. Now, let’s evaluate website content.
Principle #6 – Ensure Website Links Work A broken or inactive website link is similar to a typographical error. It’s a mistake. One that may cost you a customer. ENSURING WEBSITE LINKS ARE ACTIVE not only saves time and frustration for your user but it also demonstrates that you are a professional who pays attention […]
When you enter someone’s home for the very first time, you get a sense of that individual’s personality by the décor, fragrance(s), sounds or other items that greet you as you arrive.
Website visitors rely on consistency; it’s important to their user experience.
Now that some of the visual aspects of your website have been improved, let’s take a look at your website’s navigation. Does it effectively get your customers to your products/services?
Now that you’ve mastered the artistic aspect of VISUAL HIERARCHY, it’s time to focus on the next design principle of great web design—SPACING AND PROXIMITY—to help bring order and balance to your website.
