Branding vs. Marketing are two terms that are often interchanged or misused, so first, let’s get branding and marketing straight. And yes, nonprofits should be doing both. In a nutshell, marketing unearths and activates your audience. Branding is designed to educate or create certain emotions. It attracts loyal supporters, donors, and advocates for your cause. […]
When it comes to successful marketing, many big companies often use brand ambassadors to serve as the voice and face for their products. Apple, Nike and Target–they all have them. While you may not have a large enough budget to hire a paid celebrity spokesperson like they do, non-profits can still take advantage of the same tactics that these big companies use to market their products. In this latest post, the Epstein Creative Group explains how you, too, can make brand ambassadors work for you. Best of all, it won’t cost you a single penny.
According to a recent study, 98 percent of non-profits are on Facebook. However, many fail to get the most out of the popular social media site. Instead, many use Facebook as an announcement board and miss huge opportunities for free advertising, advocacy, and to possibly reach the people they might be trying to help.
A long standing EC client, MyselfBelts, makes it to abc Shark Tank.
We are honored and excited about being invited to present the Power of Branding workshop at Empowered Women International. A wonderful organization that empowers women to succeed in building their own businesses. During this hands-on workshop, we will be covering the building blocks for creating a solid and memorable brand. Participants will walk away with […]
Maybe you’re hesitant to pick a specialty because you want to help everybody? The truth is, picking a niche doesn’t prevent you from doing other things. It just streamlines your marketing—and helps your message stick.
The best way to control how others see you is by giving your clients the same experience every time they interact with your organization, no matter how big or small that interaction might be.
