According to a recent study, 98 percent of non-profits are on Facebook. However, many fail to get the most out of the popular social media site. Instead, many use Facebook as an announcement board and miss huge opportunities for free advertising, advocacy, and to possibly reach the people they might be trying to help.
Maybe you’re hesitant to pick a specialty because you want to help everybody? The truth is, picking a niche doesn’t prevent you from doing other things. It just streamlines your marketing—and helps your message stick.
The best way to control how others see you is by giving your clients the same experience every time they interact with your organization, no matter how big or small that interaction might be.
