Strategic branding isn’t just for for-profit businesses and companies these days. It’s high time that nonprofit organizations recognize the value that strong branding can provide. Successful branding can turn your audience into lifelong supporters, increase your social impact, and more.
Marketing is the backbone of every successful company. Without it, many organizations, companies, non-profits would not stay in business for very long. While many people understand the significance of marketing in the real world and how crucial it is to longevity, some struggle with creating campaigns that yield positive results.
You know you need volunteers for your nonprofit organization. You know the quality of your volunteers makes a difference. You want enthusiastic, reliable volunteers to make it possible for your organization to succeed in its mission. But how do you find and keep them? With persistence and creativity.
Dedicated volunteers make it possible for non-profits to achieve their missions. Strong branding and solid marketing strategy will help you attract, recruit, and retain those quality volunteers. Want to learn more?
Branding vs. Marketing are two terms that are often interchanged or misused, so first, let’s get branding and marketing straight. And yes, nonprofits should be doing both. In a nutshell, marketing unearths and activates your audience. Branding is designed to educate or create certain emotions. It attracts loyal supporters, donors, and advocates for your cause. […]
When it comes to successful marketing, many big companies often use brand ambassadors to serve as the voice and face for their products. Apple, Nike and Target–they all have them. While you may not have a large enough budget to hire a paid celebrity spokesperson like they do, non-profits can still take advantage of the same tactics that these big companies use to market their products. In this latest post, the Epstein Creative Group explains how you, too, can make brand ambassadors work for you. Best of all, it won’t cost you a single penny.
There was a time when marketers steered far, far away from advertising to older Americans online. Many simply believed seniors and baby boomers just weren’t interested in the Internet. However, the research indicates otherwise. With more than half of older Americans now online, marketing to them via the web has never been more important.
According to a recent study, 98 percent of non-profits are on Facebook. However, many fail to get the most out of the popular social media site. Instead, many use Facebook as an announcement board and miss huge opportunities for free advertising, advocacy, and to possibly reach the people they might be trying to help.
We are honored and excited about being invited to present the Power of Branding workshop at Empowered Women International. A wonderful organization that empowers women to succeed in building their own businesses. During this hands-on workshop, we will be covering the building blocks for creating a solid and memorable brand. Participants will walk away with […]
Maybe you’re hesitant to pick a specialty because you want to help everybody? The truth is, picking a niche doesn’t prevent you from doing other things. It just streamlines your marketing—and helps your message stick.
The best way to control how others see you is by giving your clients the same experience every time they interact with your organization, no matter how big or small that interaction might be.
