Website visitors rely on consistency; it’s important to their user experience.
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Now that some of the visual aspects of your website have been improved, let’s take a look at your website’s navigation. Does it effectively get your customers to your products/services?
Now that you’ve mastered the artistic aspect of VISUAL HIERARCHY, it’s time to focus on the next design principle of great web design—SPACING AND PROXIMITY—to help bring order and balance to your website.
One the questions I’m often asked is “what makes a great website?” There are several guiding design principles that can work together to create a powerful website that attracts visitors and encourages desired action. In this blog series, I’ll discuss eight principles—in easy-to-digest segments—that will improve your website, taking it from good to great!
A long standing EC client, MyselfBelts, makes it to abc Shark Tank.
in Branding
We are honored and excited about being invited to present the Power of Branding workshop at Empowered Women International. A wonderful organization that empowers women to succeed in building their own businesses. During this hands-on workshop, we will be covering the building blocks for creating a solid and memorable brand. Participants will walk away with […]
Maybe you’re hesitant to pick a specialty because you want to help everybody? The truth is, picking a niche doesn’t prevent you from doing other things. It just streamlines your marketing—and helps your message stick.
The best way to control how others see you is by giving your clients the same experience every time they interact with your organization, no matter how big or small that interaction might be.
in Marketing
The best way to control how others see you is by giving your clients the same experience every time they interact with your organization, no matter how big or small that interaction might be.
in Marketing
Industry: Nonprofit Organization Client: American Psychological Association (APA) About the Client: The American Psychological Association (APA) is the largest professional association of psychologists in the United States. Project: Design APA’s Effective Provider Logo and Training Manual Project Details: In early 2012, APA’s Violence Prevention Office launched an initiative to assist mental health providers with the […]